Yes it is true. We are already receiving unbelievable sums of Spring inventory. The boxes started arriving the week after Christmas. Welcome to retail. You are never living in the current season. I have to admit it is nice to see the new things and it has been fun doing new displays with them. I am most excited about all the Jennifer Murphy Easter goodies. I typically don't put it out in February but Easter comes so early this year I plan to. I will add pictures as the displays come together. Enjoy.